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GUESS began as a jeans company, back when it was founded in 1981. Since then it has experienced enviable growth, stretching not just geographically, but also by developing its range. GUESS now offers more than just jeans, being a fully fledged lifestyle brand.
Today, GUESS designs, markets, distributes and licenses a varied and contemporary lifestyle collection. This covers everything from denim to apparel, handbags to watches, footwear and other consumer products. Throughout the years, the GUESS image has been portrayed in innovative marketing campaigns that have helped establish the brand as a household name. GUESS products are distributed through branded GUESS stores, as well as some of the highest regarded department and specialty stores around the world.