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Joules was established in the fields of Great Britain more than 30 years ago, when it started selling country clobber at equestrian shows and events across the land. Today, the brand is known among the country and city crowds alike, for designing upbeat clothing for men, women and children who enjoy getting out and about in style. The brand is crazy about colour, devoted to detail and committed to quality – making sure all of its clothing is built to last season after season. Joules crafts the highest quality clothing, designed to capture the true essence of British heritage and style.