About

Hype has opened its first event outlet store, inside Portsmouth's Gunwharf Quays - the waterfront outlet centre.

Located in Central Square, the new 2,235sqft store offers the brands iconic backpacks, accessories, men's clothing, women's clothing and kidswear - alongside collaboration exclusives which can only be found at Gunwharf Quays.

In 2011, Hype set out on a mission of lifestyle dominance. The words 'Get Your Own' inscribed onto a lighter and a simple script over a floral-printed tee were the catalyst in turning Hype into a household name and instantly recognisable global lifestyle brand. Designed to express your personality through all-over prints, each garment allows you to tell your own story and wear it in your own way.