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Despite having first been designed for tenniswear, the iconic Fred Perry shirt became the first true crossover, as it moved into streetwear. This kickstarted one of the most enduring and affectionate relationships between British youth culture and a sportswear brand. As British fashion and music influenced the rest of the world, the shirt was noticed, adopted and worn in numerous countires across the globe - a constant that remains some six decades later.
The original slim-fit cotton pique shirt is still made in England to the same shape, using the same fabric as it was when the Fred Perry shirt was first launched back in 1952. Fashions may come and go, but style is timeless.