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Diesel is known around the world for its innovative approach to lifestyle fashion, with a focus on jeans, clothing and accessories.
Since its creation in 1978 the brand has grown and evolved. From initially becoming a leading pioneer in denim, Diesel has moved into the world of premium casual wear, becoming a true alternative to the established luxury market. The brand’s philosophy has remained the same as the day of its creation: founder and "jean genius" Renzo Rosso envisaged a brand that would stand for passion, individuality and self-expression.